RadioShack has filed for bankruptcy for the second time in just two years. The electronics retailer announced Wednesday that it will close about 200 stores.
When RadioShack filed for bankruptcy back in 2015, the company was taken over by General Wireless, an affiliate of the hedge fund Standard General. The deal established a partnership with Sprint to open co-branded stores. The plan wasn’t successful.
We headed to a RadioShack store in New York’s Flatiron neighborhood to find out what the brand is doing wrong.
You don’t even need to enter the store to know it’s in trouble. A sign in the window reads, “ENTIRE STORE ON SALE!”
Foto: source Mary Hanbury
Inside, the store is full of “MUST GO” and discount signs. An associate in the store tells us that everything in the store is discounted.
Foto: source Mary Hanbury
A make-shift table at the front of the store is displaying turntables…
Foto: source Mary Hanbury
But the display seems temporary and hastily set up.
Foto: source Mary Hanbury
Outdated technology like pocket radios and dictaphones are displayed at the front of the store.
Foto: source Mary Hanbury
More exciting products, like drones, are buried at the back.
Foto: source Mary Hanbury
RadioShack said headphone sales were strong for the brand in 2016, reporting to have sold over a million pairs. But at $159.99 they are hardly a bargain. You can buy the same Beats headphones on Amazon for the same price.
Foto: source Mary Hanbury
Though the entire store is on sale, customers are warned that they cannot return any products.
Foto: source Mary Hanbury
Towards the back of the store, a TV is missing from a display.
Foto: source Mary Hanbury
Some of the products feel a little dated, like these cassette adapters.
Foto: source Mary Hanbury
The store has row upon row of audio cables.
Foto: source Mary Hanbury
An entire section of the store is dedicated to plug-in car chargers that all look pretty similar.
Foto: source Mary Hanbury
Inventory is pretty slim but products are spread out to make the store look full.
Foto: source Mary Hanbury
RadioShack is well-stocked with sale banners, though.
Foto: source Mary Hanbury
The store also has a ton of batteries.
Foto: source Mary Hanbury
This package of 36 AA batteries is being sold for $26.99, which is hardly a deal. We found the same size package of AA batteries on Amazon for $16.35.
Foto: source Mary Hanbury
The final sign by the checkout says, "Warranties are in full effect." Perhaps the warranties will outlive this location.
Foto: source Mary Hanbury